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Ethical Marketing for being Environmentally Friendly

The majority of millenials (92%) are more likely to make purchases from ethical companies.

This is precisely why ethical marketing has been emerging in recent years, one of its objectives being to provide consumers with the opportunity to make more informed decisions in order to limit environmental damage.


In this article by Jessica Lohmann: "7 Ways Marketers Can Stop Destroying Our Environment" you will find seven ethical practices described for your marketing strategy.


Ales Market Research is an independent Italian Research Institute and helps clients find effective Marketing Solutions and relevant Consumer Insights.

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