Ales News from the World

Maintaining a customer over time is a challenge and there are no shortcuts: product and service are the heart, but they are not enough! It is crucial to be able to seize the unique and unrepeatable "moment" in which the customer is at the height of enthusiasm and is ready to fall in love with your product/brand to lay the foundations of future "reciprocity". Interesting article on how to do that: https://www.helpscout.com/blog/customer-retention-strategies-that-work/

The majority of millenials (92%) are more likely to make purchases from ethical companies.

This is precisely why ethical marketing has been emerging in recent years, one of its objectives being to provide consumers with the opportunity to make more informed decisions in order to limit environmental damage.

 

In this article by Jessica Lohmann: "7 Ways Marketers Can Stop Destroying Our Environment" you will find seven ethical practices described for your marketing strategy.

 

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