To provide a measure of the combined effect of media weight, buying effectiveness of the target audience and quality of the advertising or creative execution.

An innovation process aimed at intercepting (with different methods: ethnography, online community) new consumer insights, and generating (through creative workshops) product, service or communication ideas around them.

To assess the potential of different concept positionings, in-depth investigation is needed that goes beyond mere liking and deeply explores all the aspects underlying the success (or failure) of a concept: the real understanding of the core message, the relevance of promises and benefits, the empathy of the insight, the product profile conveyed. With Ales you can be sure to "bet on the winning horse".

Consumers are not all the same, so it is important to understand how to approach different consumers. Ales helps you understand how to group your consumers in order to relate to each target group in the most effective way.

Quantitative method to assess the performance and consumer appreciation of one or more products.

Profiling of a brand personality in its iconic features, identity, functionality, value and reputation, through qualitative-quantitative and innovative research approaches and effective investigation tools (app, community).

The way to discover unexpressed and unmet customer needs in order to trigger innovation. To be used to discover unexpressed opportunities and product improvements.

Customer Satisfaction is used to measure the degree of customer satisfaction with the aim of improving the product or service offered. Customer loyalty is used to understand how much the consumer is attached to the brand, analyzing their purchasing behavior.

Everything can be improved. To make a concept completely 'tailor-made' to consumers, to help them identify and trigger them to purchase, Ales offers meticulous concept reworking in terms of content, structure and semantics, based on consumer feedback and the broad researcher experience.

A behavioural science approach to retail that aims at identifying nudges and biases that intervene in the buying process with both a qualitative and quantitative approach.

How to motivate consumers to take action to buy your product? Not only by communicating the benefits your product offers them, but also by focusing on reassuring them on the consumer doubts currently hindering purchase of your product.

To generate new ideas/concepts that are truly responsive to consumer expectations, needs and desires and that stand out in the competitive scenario, it is necessary to go beyond one's own beliefs and expand thinking by involving all the players (consumers, expert researchers, clients, agencies, visualisers) in a co-creative and co-participative process that ignites the spark of innovation!

Standing out on shelf, being recognizable, attracting consumers’ attention. The best way to test these elements is the shelf. Ales proposes several technological solutions as an alternative to the physical shelf.

Estimate volumes in order to assess the marketing mix factors (price, communication, distribution and product).

Keeping track of the effectiveness of a creative and advertising solution within a consumer sample, in order to identify variations in intention to buy among consumers.

Determining the optimal price that maximizes value share and evaluating the effect of promo prices is never easy.  Ales can help you with our price sensitivity models.

A method of innovation that aims, through guided Concept Writing sessions with consumers and/or customers, at creating (or optimising) structured marketing, communication, product or service or packaging concepts.

An analysis of sales data to estimate the impact of different marketing mix scenarios.

When evaluating a product, the competitive landscape must be taken into account, but when the shelf is very crowded, showing all the competition becomes challenging. Conjoint analysis enables us to overcome this difficulty.

A web listening and analysis method that combines artificial intelligence, powerful algorithms and human intelligence to turn often disconnected information into business insights.

A tool to assess customer loyalty and satisfaction in their relationship with a brand or product.

To bring unmet needs & relevant insights to light, it is essential to "see the world through the consumer's eyes". Ales can help you immerse yourself in your target's daily life at every moment of purchase, consumption or when the need arises!

An advertisement is effective, able to move the target to purchase only when it is able to work on both the consumer's rational side (convince) and more emotional and deeper side (persuade). Ales has developed an ADV pre-test tool capable of deeply analysing all the qualitative and quantitative indicators at the basis of a creative route's success.

A creative methodology aimed at generating innovative and actionable solutions to marketing problems, thanks to the strategic activation of the collaborative intelligence of end-users, business stakeholders, specialized partners.

The most direct way to understand the state of health of your brand, as well as identify strengths and areas of improvement for the development of your brand and your business.

We evaluate both the graphics and the pack functionality, by letting consumers try the pack in a controlled environment, to obtain useful insights. These are useful not only for communication, but also for the R&D departments working at the packs.

The exploration mode to get to know consumers, their habits, their needs and the way they buy and use products.

Even the most impulsive consumers can be predictable in their purchasing decisions. By discovering the factors that drive the target's buying habits, you can sell the consumer what they want before they even know they need it.

In order to create a successful brand, not only is it necessary to develop and launch a new product, but also to monitor and optimise the product once it is available on the market. Understand the brand's health, measure effectiveness of the advertising campaign and anticipate the competition's counterattacks.