Eyes on the World

At home, in the store or directly in front of the shelf?

A recent research study conducted by Ales across different product categories and sales channels highlights a key insight: many decisions are made right in front of the shelf.

Understanding consumers’ decision-making journey is essential to effectively guide product placement and communication strategies.

To analyze and optimize these crucial moments, Ales Research has developed Ales WalkThrough:
A virtual store solution that allows you to run shelf tests and pack tests in a virtual environment, collecting insights based on the direct observation of consumer behavior.

To learn more or find out how Ales can support your research projects, contact us.

4208479.png   Ales WalkThrough.pdf
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Excited to share the latest episode in our Brand Attributes series, where we dive into “Value for Money” and why it matters more than ever to today's consumers. 

Value isn’t just about price—it’s about quality, durability, ongoing service, fair pricing, and the strength of a brand’s reputation. 

We’re working at analyzing and decoding the key brand attributes, to gain useful insights and to shape effective brand equity questionnaires.

Curious to know more? Reach out, we’re happy to discuss! 

 

4208479.png  Value for Money.pdf

Artificial Intelligence is reshaping business models, behaviors, and expectations worldwide.

But how is it really perceived by the public?
How strong is trust? How widespread is usage? What concerns are emerging?

At Ales Market Research, together with our international network IRIS of 30+ partners, we conducted the “Artificial Intelligence Perceptions” study as part of the 2025 IRIS Global Confidence Study.

🌍 20+ countries
👥 ~15,000 respondents
📊 Insights on awareness, usage, knowledge, and attitudes toward AI

A global perspective to support more informed, future-oriented decisions.

If you’d like to receive the report or explore specific market insights, feel free to reach out.

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#Premiumness is today one of the most strategic assets for brands.

But what truly makes a brand premium in the eyes of consumers?

ALES conducted an in-depth analysis on the topic, identifying 9 key learnings that help build and strengthen the perception of premiumness over time.

If you would like to discover the full results of the study or have other research needs related to branding or other areas, feel free to contact us!

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Ales Market Research is an independent Research Institute and helps clients find effective Marketing Solutions and relevant Consumer Insights.

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italyoffice@alesresearch.com

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