Workshop & Courses
We organise training course at ALES or at our client location:
Creation of insights and development of new ideas
Today it is important to have new insights and generate new ideas. Ales can help you in this process, providing you with its expertise to develop new creative ideas.
New concepts (writing and screening)
It is important to have new ideas, but it is equally important to put them in writing. Ales works with you to write your concepts in the most appropriate way and to evaluate how they resonate with consumers.
Consumer Connection, observation and etnografy
Getting into consumersโ minds is not just an easy job. At Ales we have wide experience in getting into consumersโ minds and co-creating with them.
Statistics for market research
One of the characteristics of Ales is that we play with numbers every day. But we realize that some analytics and data are not always easy to understand. We will explain the statistics in a very simple and effective way.
Funnel and other methodologies (qualitative and quantitative
Funneling is a very useful methodology for evaluating brand performance over time. You can identify your strengths compared to your competitors.
Customer profiling: when to use it
The starting point of any marketing strategy is the identification of its target. Ales is at your disposal to help you understand who your users are, what their habits are, where to find them and when to โtarget" them with your strategy.


