September 03, 2019

Marketing lessons from vodka

in Ales News from the World

by a.camiolo

"All Vodka Is the Same. So Why Is Some More Expensive Than Others?" It is…
July 25, 2019

Word of Mouth: how to measure it correctly

in Ales News from the World

by a.camiolo

Even with the countless means of communication that companies can use, word of mouth remains…
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Research Tools

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Quantitative Area

Qualitative research can help explain the findings of quantitative research. Using the results of the research, you can screen for precisely the ...
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A reliable partner for your qualitative Market Research, ethnographic Market Research, quantitative Market Research
We are the independent Italian Research Institute that helps clients find effective Marketing Solutions and relevant Consumer Insights.
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Research funnel and the most common methodologies

The funnel is a very useful methodology to evaluate the performance of the brand over time. It is possible to identify strengths compared to competitors.

User profiles and when use them

The starting point of any marketing strategy is the identification of the target to which it is addressed to. Ales is at your disposal to help you understand who are your users, what are their habits, where to find them and when to "hit" them with your strategy.
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Italian association of market research institutes
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World association of market research institutes

Ales Market Research is an independent Italian Research Institute and helps clients find effective Marketing Solutions and relevant Consumer Insights.

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