Technological Tools - Ales WalkThrough


The effectiveness of exploring the store online


Ales WalkThrough is Ales' innovative technology for the online reproduction of virtual environments, through which you can test new Marketing and Trade Marketing initiatives.

How can Ales Walkthrough help you in your work?


  • Shelf impact
  • New brand identity
  • New shapes
  • Volume estimation
  • Shelf size impression
  • Price sensitivity

Trade Marketing:

  • POP material visibility and appealing
  • Impact of promotions
  • Assess impact of adjacencies
  • Category management
  • Pre-test any business at a realistic point of sale
  • How the shopper moves within a store

Compatible with pc and mobile devices


Ales WalkThrough works on PCs, tablets and smartphones (iOS and Android), with the most common browsers. It does not require any particular technical performance from the devices on which it is shown.

The WalkThrough platform can be perfectly integrated into online interviews, allowing the consumer an extremely immersive experience within any store.


Smooth experience on any hardware

Low bandwidth consumption, use the graphics card present in any device

Contact us to discover the full potential of Ales WalkThrough

Ales Market Research is an independent Italian Research Institute and helps clients find effective Marketing Solutions and relevant Consumer Insights.

+39 02688219.1

Via Valtellina, 20 - 20159 Milano - Italy
VAT: 05429820722

Milan Headquarter

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