Privacy & Cookie Law

Privacy and Cookie Policy

(Published: 01 gennaio 2019, updated: 03/01/2022)


In compliance with the obligations deriving from EU regulations, (European Regulation for the protection of personal data n. 679/2016, GDPR) and subsequent amendments, the present website (the "website") respects and protects the privacy of visitors and users, putting in place every possible and proportionate effort not to harm user rights.

This informative note is addressed to all those who access the web pages of the website, or, both to those who use the Website without making a registration, and to those who, as a result of the registration process, use the services dedicated to registered users. This information does not refer to other Internet sites to which the user can access through the hypertext links present in the website, which will be subject to the rules established by the respective Privacy Policies.

Legal basis of data processing
The website processes data based on consent. With the use or consultation of the website, visitors and users explicitly approve this privacy policy and consent to the processing of their personal data in relation to the methods and purposes described above, including any disclosure to third parties if necessary for the provision of a service. The provision of data and therefore the consent to the collection and processing of data is optional, the user can deny consent, and may revoke at any time a consent already provided by contacting Ales Market Research to the numbers or e-mail addresses indicated below.

Purpose of the data processing
Like all web sites, the website makes use of log files in which are preserved information collected in an automated way during user visits.The information collected could be the following:

internet protocol (IP) adress;
- type of browser and device parameters used to connect to the website;
- visit date and time;
web page of origin and exit of the visitor ( referral );

The above information is processed in an automated form and collected in an exclusively aggregated form in order to verify the correct functioning of the website, and for security reasons will be treated according to the legitimate interests of the owner. For security purposes ( spam filters , firewalls , virus detection), the automatically recorded data may also include personal data such as the IP address, which could be used, in accordance with applicable laws, in order to block attempts to damage the website or to damage other users, or in any case harmful activities or constituting a crime.These data are never used for the identification or profiling of the user, but only for purposes of protection of the website and its users and processed on the basis of the legitimate interests of the owner.

For the provision of specific services requested by the user, the Website automatically detects and records certain user identification data, including the e- mail address .These data are voluntarily provided by the user at the time of requesting service delivery. By requesting a service, the user expressly accepts the privacy policy.The data received will be used exclusively for the provision of the requested service and only for the time needed to provide the service. The information that the users of the website deem to make public through the services and tools made available to them, are provided by the user knowingly and voluntarily, exempting the website from any liability regarding any violation of the laws.It is up to the user to verify that they have permission to enter personal data of third parties or contents protected by national and international laws. The data collected by the website during its operation are used exclusively for the purposes indicated above and kept for the time strictly necessary to carry out the specified activities.In any case, the data collected by the website will never be provided to third parties, for any reason, unless it is a legitimate request by the judicial authority and only in the cases provided by law.

Processing location
Data collected by the website are processed at the headquarters of the Data Controller.

As is customary on all web sites, the website uses cookies, small text files that allow you to store information about visitors preferences, to improve the functionality of the website, for easier browsing by automating procedures (eg. login , website language) and for the analysis of the use of the Website. Session cookies are essential in order to distinguish between connected users, and are useful to avoid that a required feature can be provided to the wrong user, as well as for security purposes to prevent cyber attacks on the website . Session cookies do not contain personal data and last only for the current session, ie until the browser is closed. No consent is required for them.

Functionality cookies used by the website are strictly necessary for the use of the website, in particular they are linked to an express request for functionality by the user (such as login ), for which no consent is required. By using the website, the visitor expressly consents to the use of cookies.

Disabling cookies
Cookies are connected to the browser used and can be disabled directly from the browser , thus refusing / revoking consent to the use of cookies.It should be noted that disabling cookies could prevent the correct use of some functions of the website itself. Instructions for disabling cookies can be found on the following web pages: Mozilla Firefox - Microsoft Internet Explorer - Microsoft Edge - Google Chrome - Opera - Apple Safari

Third-party cookies
This website also acts as an intermediary for third-party cookies, used to provide additional services and features to visitors and to improve the use of the website, such as buttons for social media, or video.The website has no control over the cookies of third parties, entirely managed by third parties. As a result of this information on the use of these cookies and the purposes of these, as well as on how to disable them, are provided directly by third parties to the pages indicated below.

In particular, the website uses cookies of the following third parties:

- Google Analytics: a Google analysis tool that through the use of cookies ( performance cookies ), collects anonymous browsing data (IP truncated to the last octet) and exclusively aggregates them for the purpose of examining the use of the website by users , compiling reports on activities in the website and providing other information, including the number of visitors and pages visited.Google may also transfer this information to third parties where required to do so by law or where such third parties process the information on Google's behalf. Google will not associate the IP address with any other data held by Google.Data transmitted to Google are stored on Google's servers in the United States.

On the basis of a specific agreement with Google, which is designated as the controller of data processing, the latter undertakes to process the data according to the requests of the Data Controller , given through the software settings. Based on these settings, the advertising and data sharing options are disabled.

Further information on Google Analytics cookies can be found on the Google Analytics Cookie Usage on Websites page .

The user can selectively disable the collection of data by Google Analytics by installing the appropriate component provided by Google on his browser ( opt out ).

- Youtube: a platform owned by Google, for sharing videos, which uses cookies to collect information from users and devices .The videos in the website do not convey cookies when accessing the page, since the "advanced privacy (no cookie) " option has been set, according to which YouTube does not store visitor information unless they voluntarily reproduce the video.

For more information on the use of data and their processing by Google, it is recommended to view the information on the page provided by Google, and on the page on how to use the data by Google when using sites or apps of partners.

Social Network Plugin
This website also incorporates plugins and / or buttons for social networks, in order to allow easy sharing of content on your favorite social networks.These plugins are programmed so as not to set any cookies to access the page, to safeguard the privacy of users.Possibly cookies are set, if so provided by social networks, only when the user makes effective and voluntary use of the plugin .Please note that if the user browses being logged into the social network then he has already consented to the use of cookies conveyed through this website at the time of registration to the social network. The collection and use of the information obtained by means of the plugin are governed by the respective privacy policies of the social networks, to which reference is made.

Facebook - ( cookie policy link );
Twitter - ( cookie policy link );
LinkedIn - ( cookie policy link );
Google+ - ( cookie policy link ).

Transfer of data to non-EU countries
This website may share some of the data collected with services located outside the European Union area.In particular with Google, Facebook and Microsoft (LinkedIn) through social plugins and the Google Analytics service.The transfer is authorized on the basis of specific decisions of the European Union and the Data Protection Authority , in particular Decision 1250/2016 ( Privacy Shield - here the information page of the Italian Data Protection Authority ), for which no further consent is required.The companies mentioned above guarantee their subscription to the Privacy Shield. 

Security measures
This website treats users' data in a lawful and correct manner, adopting the appropriate security measures to prevent unauthorized access, disclosure, modification or unauthorized destruction of data. Processing is carried out using IT and / or telematic tools, with organizational methods and with rationales which are strictly related to the purposes indicated. In addition to the owner, in some cases, they may have access to the data categories of employees involved in the organization of the website (administrative, commercial, marketing, legal, system administrators) or external subjects (as suppliers of third party technical services, mail carriers, hosting providers, IT companies, communication agencies).

Rights of the interested parties
Pursuant to European Regulation 679/2016 (GDPR) and national regulations, the user can, in accordance with the procedures and within the limits established by current legislation, exercise the following rights: 

- to request confirmation of the existence of personal data concerning him / her (right of access);

- to know its origin;

- to receive intelligible communication;

- to have information about the logic, the methods and the purposes of the processing;

- to request the updating, rectification, integration, cancellation, transformation into anonymous form, blocking of data processed in violation of the law, including those no longer necessary for the pursuit of the purposes for which they were collected;

- in cases of consent-based processing,to receive, by paying only the cost of the support needed, its data provided to the holder, in a structured and readable form by a data processor and in a format commonly used by an electronic device;

- the right to lodge a complaint with the Control Authority (Data Protection Authority - link to the Authority page );

- as well as, more generally, to exercise all the rights that are recognized by the current provisions of the law.

Requests should be addressed to the Data Controller. 

In the event that the data are processed on the basis of legitimate interests, the rights of data subjects are guaranteed (with the exception of the right to portability that is not provided for by the regulations), in particular the right to oppose the treatment that can be exercised by sending a request to the data controller.

How to exercise rights
To exercise the rights referred to in the preceding article, the user can contact Ales Market Research, by writing to the following e-mail address – - or by calling this number - +39 02688219.1.

Data controller
The data controller is Tommaso Pronunzio, CEO of Ales Market Research, with registered office in Via Valtellina 20, 20159 - Milano - Italy (hereinafter, the "Owner").

Ales Market Research is an independent Italian Research Institute and helps clients find effective Marketing Solutions and relevant Consumer Insights.

Via Valtellina, 20 - 20159 Milano - Italy
VAT: 05429820722

Milan Headquarter

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