Ales News from the World

Diet

During the Covid, the impossibility of travelling led us to travel with the taste

We answer this and other questions in the research entitled "DIFFERENT FOLKS, DIFFERENT STROKES: HOW COVID19 IMPACTED" presented at Assirm's Market Research Forum 2021.

The paper presents the results of research aimed at assessing the impact of Covid19 on habits, brands and sustainability in 22 countries:
a multi-country analysis to capture commonalities and differences across cultures and thematise the business implications for the grocery world.

19,934 online interviews were conducted with a nationally representative sample.

In-depth coverage for each country through: Key opinion leaders interviews, Web listening

The research took place between August and September 2021.

The report covers 4 macro areas:

  • GROCERY LIFESTYLE
  • GROCERY PURCHASE BEHAVIOURS
  • GROCERY SUSTAINABILITY
  • GOING FORWARD

 

Diet

How has the diet changed compared to before Covid?

We answer this and other questions in the research entitled "DIFFERENT FOLKS, DIFFERENT STROKES: HOW COVID19 IMPACTED" presented at Assirm's Market Research Forum 2021.

The paper presents the results of research aimed at assessing the impact of Covid19 on habits, brands and sustainability in 22 countries:
a multi-country analysis to capture commonalities and differences across cultures and thematise the business implications for the grocery world.

19,934 online interviews were conducted with a nationally representative sample.

In-depth coverage for each country through: Key opinion leaders interviews, Web listening

The research took place between August and September 2021.

The report covers 4 macro areas:

  • GROCERY LIFESTYLE
  • GROCERY PURCHASE BEHAVIOURS
  • GROCERY SUSTAINABILITY
  • GOING FORWARD

 

non-verbal communication

Proxemics is a semiological discipline and is one of the five theories of non-verbal communication and is concerned with studying how people use gestures, space, relationships and distances with objects and other people around them. The human being is a symbolic animal and continuously generates symbols, intentionally and unintentionally.

Any communication activity cannot therefore fail to take this important dimension into account when designing its own communication space, and market research, especially ethnographic research, but not only, cannot fail to include an analysis of the gestures a consumer makes or how he or she moves while interacting with the product (be it physical or a touch device) or even just talking about it. And it is even more interesting, especially after the advent of Covid which has redesigned the space of relationships!

We at Ales Market Research believe in it and we apply it with satisfaction, if you want to know more contact your account at Ales!

https://www.hltmag.co.uk/aug20/nonverbal-communication-in-efl-classes

handmade

During the Covid period, people rediscovered the pleasure of cooking homemade food. Has this happened all over the world?

We answer this and other questions in the research entitled "DIFFERENT FOLKS, DIFFERENT STROKES: HOW COVID19 IMPACTED" presented at Assirm's Market Research Forum 2021.

The paper presents the results of research aimed at assessing the impact of Covid19 on habits, brands and sustainability in 22 countries:
a multi-country analysis to capture commonalities and differences across cultures and thematise the business implications for the grocery world.

19,934 online interviews were conducted with a nationally representative sample.

In-depth coverage for each country through: Key opinion leaders interviews, Web listening

The research took place between August and September 2021.

The report covers 4 macro areas:

  • GROCERY LIFESTYLE
  • GROCERY PURCHASE BEHAVIOURS
  • GROCERY SUSTAINABILITY
  • GOING FORWARD

 

ysl

Offering memorable consumer experiences is crucial today.

Yves Saint Laurent (YSL) has transformed a lipstick into an endless personalised experience.

The "yves saint laurent rouge sur mesure powered by perso" device powered by Artificial Intelligence allows the consumer to design her own lipstick by inserting into the device, each time, the set of colour cartridges she has chosen to bring her ideal shade to life.

A bold marketing exercise that gives new meaning to the concept of kits!

https://www.yslbeauty.com/rouge-sur-mesure

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