Ales News from the World


Sapevate che le persone sono inclini a conferire più valore e a pagare di più per un prodotto progettato o realizzato da sè, rispetto allo stesso prodotto progettato o realizzato da un'altra persona? 

Da Ninja Marketing un interessante articolo sull'effetto Ikea:


Qui il paper The “IKEA Effect”: When Labor Leads to Love degli autori Michael I. Norton, Daniel Mochon, Dan Ariely:



Page 6 of 7

Ales Market Research is an independent Italian Research Institute and helps clients find effective Marketing Solutions and relevant Consumer Insights.

Via Valtellina, 20 - 20159 Milano - Italy
VAT: 05429820722

Milan Headquarter

Latest Articles

Don't have an account yet? Register Now!

Sign in to your account

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.