Ales News from the World

In June 2019, twenty-three IRIS members (including Ales Market Research) conducted an economic confidence survey. The study covered public opinion about personal, national and global economic conditions, their causes and consequences. and orientations toward government intervention. An assessment of national governments' performance was also undertaken.

The 2019 IRIS Global Economic Confidence Study asked a series of questions designed to assess general economic confidence of 12,436 consumers from twenty-three countries around the world. Online interviews were conducted from May 24 to June 17, 2019. The questionnaire was translated into seven different languages.

To ensure that data were representative of each country’s composition, weights were applied. The survey data were weighted within each country by both age and gender. Weights were calculated using the most recent information and statistics available from The World Factbook (an Internet-based data publication launched by the CIA, Central Intelligence Agency).


For more details about the research or some specific details about Italy contact us!

For global results visit 

"All Vodka Is the Same. So Why Is Some More Expensive Than Others?"

It is not our intention to induce you to consume alcohol during working hours, but we suggest you to read this article by Gene Marks that offers some food for thought on the big price differences between similar products.

It invites us to reflect on the importance of the experience of using our product and how our consumers feel when they use it.


Here the full link:


Sapevate che le persone sono inclini a conferire più valore e a pagare di più per un prodotto progettato o realizzato da sè, rispetto allo stesso prodotto progettato o realizzato da un'altra persona? 

Da Ninja Marketing un interessante articolo sull'effetto Ikea:


Qui il paper The “IKEA Effect”: When Labor Leads to Love degli autori Michael I. Norton, Daniel Mochon, Dan Ariely:



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