Scientists have developed an artificial intelligence system that can transform brain activity into text.

Going to the source of the word is a fascinating challenge not only for science, but also for neuromarketing.

Click here to read the Guardian's article

Maintaining a customer over time is a challenge and there are no shortcuts: product and service are the heart, but they are not enough! It is crucial to be able to seize the unique and unrepeatable "moment" in which the customer is at the height of enthusiasm and is ready to fall in love with your product/brand to lay the foundations of future "reciprocity". Interesting article on how to do that: https://www.helpscout.com/blog/customer-retention-strategies-that-work/

The majority of millenials (92%) are more likely to make purchases from ethical companies.

This is precisely why ethical marketing has been emerging in recent years, one of its objectives being to provide consumers with the opportunity to make more informed decisions in order to limit environmental damage.

In this article by Jessica Lohmann: "7 Ways Marketers Can Stop Destroying Our Environment" you will find seven ethical practices described for your marketing strategy.

Every year that ends is accompanied by an evaluation of what has happened and, in the same way, every year that begins is accompanied by good intentions and expectations.

This also applies to marketing: every year the strategies must be reviewed and refined on the basis of the changes affecting consumers.

In Ryan Ayers' article: "Vision for 2020: 5 Innovative Marketing Strategies to Try Out in the New Year" you can find some ideas for new strategies to use in 2020.

Have a good trial...with Ales!