Retailers have a major challenge ahead of them and behavioural science can provide us with important stimuli to support them!

People are very sensitive to the value of other people's experiences: retailers will need to encourage sharing the shopping experience, reviews, publishing the number of visitors as they increase, to re-qualify the physical shopping experience through direct example.

Human beings have an evolutionary fear of the unknown that has shaped our brain to be cautious, which is why it is important to reassure customers by all means what to expect when they arrive at the store, giving them tools to filter the offer and know where to find the product in the point of sale.

https://www.essentialretail.com/comments/behavioural-science-physical/

An interesting campaign in the UK by the KFC chain specializing in fried chicken that to announce the reopening focuses on a new message and gives prominence to its consumers invited with a social initiative #RateMyKFC to make their own versions of its plate of chicken wings.

They have collected hundreds of tweets and a very high involvement rate.

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Necessity is the mother of invention!

Innovation is needed, an urgency to reach and connect with today's consumers in a more persuasive way.

What are the opportunities in post-covid? Trust, Social proof, Human Protection... 

https://www.socialmediatoday.com/news/why-user-generated-content-should-be-at-the-heart-of-marketers-post-covid/577063/

Let's take a look at the news that emerged during the CES 2020 held in Las Vegas.

At first there is the remote health monitoring, which was one of the key points during this pandemic.

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