Technological Tools

Ales MEDIA INSIGHTS

Unstructured data analysis

We are flooded with information and it is often difficult to process what is needed when it is needed. Ales Knowledge Management allows you to breathe new life into that analysis and research that are already available in your company, and allows you to access and create insights, data and information.

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REALTA' VIRTUALE NEI SONDAGGI ONLINE

VIRTUAL REALITY IN ONLINE SURVEYS

Ales WalkThrough is an innovative technology for testing new Marketing and Trade Marketing initiatives, which allows you to visit virtual stores and interact with products directly online from your browser.

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Ales MEDIA INSIGHTS

Getting into consumers’ eyes

ALES Media Insights is Ales’ mobile app that allows you to get insights, information and ideas from the consumer, making him an active director and protagonist of his own consumption story. In fact, the insights obtained by this app do not only derive from consumers' answers but also from the direct observation of their consumption experiences.

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Ales Genos is an innovative geo-survey platform designed by Ales Market Research for geolocation-based market research.

Ales Genos is also used in post launch research to understand which areas of the marketing mix are to be investigated, to improve business performance.

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COLLABORATIVE ONLINE SPACE

COLLABORATIVE ONLINE SPACE

SociALES is a platform designed to manage qualitative and quantitative communities. It is an extremely easy to use and technologically advanced tool that incorporates among its tasks the most contemporary neurometric to connect in a profound way with the consumer in every moment of his daily life.

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REALTA' VIRTUALE NEI SONDAGGI ONLINE

Insight/Behavior & needs Exploration

ALES mobile self ethnography is the new, innovative way to enter the consumer's daily life and collect a rich wealth of testimonials and insights in a simple and immediate way, through the use of a dedicated app owned by Ales.

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Ales Market Research is an independent Italian Research Institute and helps clients find effective Marketing Solutions and relevant Consumer Insights.

milano@alesresearch.com

Via Valtellina, 20 - 20159 Milano - Italy
VAT: 05429820722

Milan Headquarter

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