Ales Media Insight

Ales Media Insights
Contact us to discover the full potential of Ales Media Insights

Getting into consumers’ eyes

ALES Media Insights is the Ales app that allows you to obtain insights, information and ideas directly from the consumer, placing him/her as a director and active protagonist of his own consumption story. The insights gained from this app derive not only from consumers' responses to questions, but also from the direct observation of their consumption behaviours and experiences.

How is ALES MEDIA INSIGHTS an ally for your business

Ales Media Insight can be used:

As ad hoc research tool to “photograph” and record current behaviors (e.g. pantry check, use of products...)
As pre-task before interviews or focus groups to obtain facts and insights to be further discussed and explored in the subsequent discussion phase

Capture and catalog any media

Through Ales Media Insights, consumer insights are no longer limited to what consumers say, but they are supported by images, videos, audio files.

Compatible with Android and iOS

Flexible and customizable
Simple and intuitive interface
User friendly
It allows you to collect media (photos, videos, audio) and also to insert short open or closed questions