Food, beverages, personal care, laundry, cleaning products and home care, pet food and pet care. These are all areas in which we have consolidated experience. Over the years, Ales has conducted several studies on consumer trends and created a wide range of learnings and validated research models.

For this industry, we have conducted several market scenario research studies, aimed at understanding the logics and dynamics that guide investment behaviors, as well as ad hoc analysis on new banking and insurance solutions and services.

In Ales, we have considerable expertise in analyzing consumer needs related to 'new mobility’ and to the impact of digital on contemporary and future vehicles, as well as in exploring the touch points that guide the purchasing process.

We have served a variety of clients, including manufacturing companies, service providers, public utilities, tourism players, gaining expertise in reaching the most diverse types of professional targets, from simple employees to managers and opinion leaders in the sector.

This is an area for which we have developed specific holistic research models, capable of intercepting and integrating the point of view of different stakeholders.

 For this industry, we use ad hoc recruiting and quality control procedures, as well as specialized moderators and interviewers, to ensure maximum professionalism and compliance with current pharmaco-vigilance regulations.

For this channel, we have developed dedicated research solutions that work effectively on understanding the interaction between shopper and environment, in terms of exploration, usage and path to purchase.

We have also run studies and gained expertise in other industries, for example Tourism, Telecommunications, IT, Gambling, Clothing