Ales News from the World

Word of Mouth: how to measure it correctly

Even with the countless means of communication that companies can use, word of mouth remains a key point.

In this interesting article published on Caplena's Blog, we see how to measure word of mouth through the NPS and how to use this data.

Click here to read the article

Ales Market Research is an independent Italian Research Institute and helps clients find effective Marketing Solutions and relevant Consumer Insights.

milano@alesresearch.com

Via Valtellina, 20 - 20159 Milano - Italy
VAT: 05429820722

Milan Headquarter

Latest Articles

Don't have an account yet? Register Now!

Sign in to your account

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.