At home, in the store or directly in front of the shelf?

A recent research study conducted by Ales across different product categories and sales channels highlights a key insight: many decisions are made right in front of the shelf.

Understanding consumers’ decision-making journey is essential to effectively guide product placement and communication strategies.

To analyze and optimize these crucial moments, Ales Research has developed Ales WalkThrough:
A virtual store solution that allows you to run shelf tests and pack tests in a virtual environment, collecting insights based on the direct observation of consumer behavior.

To learn more or find out how Ales can support your research projects, contact us.

Ales WalkThrough.pdf