Ales News from the World

cambio_dati

Changing brands during the pandemic

During the pandemic, did consumers change their brands?

We answer this and other questions in the research entitled "DIFFERENT FOLKS, DIFFERENT STROKES: HOW COVID19 IMPACTED" presented at Assirm's Market Research Forum 2021.

The paper presents the results of research aimed at assessing the impact of Covid19 on habits, brands and sustainability in 22 countries:
a multi-country analysis to capture commonalities and differences across cultures and thematise the business implications for the grocery world.

19,934 online interviews were conducted with a nationally representative sample.

In-depth coverage for each country through: Key opinion leaders interviews, Web listening

The research took place between August and September 2021.

The report covers 4 macro areas:

  • GROCERY LIFESTYLE
  • GROCERY PURCHASE BEHAVIOURS
  • GROCERY SUSTAINABILITY
  • GOING FORWARD

Ales Market Research is an independent Italian Research Institute and helps clients find effective Marketing Solutions and relevant Consumer Insights.

milano@alesresearch.com

Via Valtellina, 20 - 20159 Milano - Italy
VAT: 05429820722

Milan Headquarter

Latest Articles

Don't have an account yet? Register Now!

Sign in to your account

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.