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Ales GENOS
Contact us to discover the full potential of Ales GENOS
Ales technology
for shopper interviews
Ales Genos is the innovative geo-survey platform designed by Ales Market Research for market research based on geolocation.
Some fields of application of ALES GENOSin shopper research studies:
- Pharmacy
- Supermarkets/hypermarkets
- Restaurant chains
- Fastfood chains
- Self-dealers
- Tobacconists / convenience stores
- Bar
Ales Genos is also used with great success in post launch research to understand which areas of the marketing mixyou could work to improve business performance.
How does ALES GENOS represent an ally for your work?
Among the possible uses of ALES GENOS in shopper interviews we find:
- Getting market shares for channels that are not usually monitored
- Impulse Buying vs Planned Buying
- Understanding the role of salespeople in store: do they influence purchases? How?
- Impact of in-store promotional events
- Visibility of POP materials
- Store satisfaction
- Cross selling
- Price Survey
- Shelf impact / brand recall
Email notifications, SMS, Whatsapp and in-app
Ales GENOS is able to notify the user through different channels. A system based on webservices. GENOS is able to connect with different email, SMS and Whatsapp service providers to ensure maximum coverage anywhere in the world, in any connectivity condition
Intelligent detection of entry, exit and permanence of the consumer within the “geofences”
Ales GENOS uses several algorithms that allow the tool to maximize the detection accuracy, compensating for deviations and precision of the GPS to correctly detect the entry, permanence and exit of the consumer from the predetermined “geofences”.
It is therefore possible to send a targeted questionnaire to the user's smartphone at the point of sale, both at the entrance and at the exit of the same. Complex logics can be built based on position, direction, and date.
Available for IOS and ANDROID
Ales GENOS is available for all IOS systems version 13.5 and later. The ANDROID version requires at least release 6.0 of the operating system.
Download Apple IOS
Download ANDROID
