Virtual Reality is becoming more and more used within a number of different sectors, including retail, entertainment, automotive, and health care.

The potential for Virtual Reality in market researches is also significant.

In this article the authors show how virtual reality increases the involvement of respondents throughout the duration of a survey and it allows respondents to see things in a natural way and to immerse themselves in the potential environments that are wished to be researched.

In Ales we apply Virtual Reality for Market Researches, if you want more information on our Virtual Reality methodologies please contact Tommaso Pronunzio on +39 02688219.02 or tommaso.pronunzio@alesresearch.com