Workshop & Courses

We organise training course at ALES or at our client location:

Insight generation and new idea development

Nowadays it is important to have new insights and generate ideas. Ales can help you in this process, providing you with its experience to develop new creative ideas.

New concepts (writing and screening)

it's important to have new ideas, but it's equally important to put them in writing.
Ales works with you to write together your concepts in the most appropriate way and to evaluate their performance.

Consumer Connection, observation and etnografy

You think getting into people's heads is a job for a mentalist only? At Ales we’re used to get into the heads of consumers and create with them.

Statistics for market research

One of Ales's features is chewing numbers every day. However, we realize that some analysis and data are not always easy to understand. We will explaining statistics in a very easy and effective way.

Research funnel and the most common methodologies

The funnel is a very useful methodology to evaluate the performance of the brand over time. It is possible to identify strengths compared to competitors.

User profiles and when use them

The starting point of any marketing strategy is the identification of the target to which it is addressed to. Ales is at your disposal to help you understand who are your users, what are their habits, where to find them and when to "hit" them with your strategy.

Ales Market Research is an independent Italian Research Institute and helps clients find effective Marketing Solutions and relevant Consumer Insights.

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VAT: 05429820722

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