Necessity is the mother of invention!
Innovation is needed, an urgency to reach and connect with today's consumers in a more persuasive way.
What are the opportunities in post-covid? Trust, Social proof, Human Protection...
Let's take a look at the news that emerged during the CES 2020 held in Las Vegas.
At first there is the remote health monitoring, which was one of the key points during this pandemic.
Click here for all the news
Maintaining a customer over time is a challenge and there are no shortcuts: product and service are the heart, but they are not enough! It is crucial to be able to seize the unique and unrepeatable "moment" in which the customer is at the height of enthusiasm and is ready to fall in love with your product/brand to lay the foundations of future "reciprocity". Interesting article on how to do that: https://www.helpscout.com/blog/customer-retention-strategies-that-work/
Scientists have developed an artificial intelligence system that can transform brain activity into text.
Going to the source of the word is a fascinating challenge not only for science, but also for neuromarketing.
Click here to read the Guardian's article
The majority of millenials (92%) are more likely to make purchases from ethical companies.
This is precisely why ethical marketing has been emerging in recent years, one of its objectives being to provide consumers with the opportunity to make more informed decisions in order to limit environmental damage.
In this article by Jessica Lohmann: "7 Ways Marketers Can Stop Destroying Our Environment" you will find seven ethical practices described for your marketing strategy.