Product or experience?


Offering memorable consumer experiences is crucial today.

Yves Saint Laurent (YSL) has transformed a lipstick into an endless personalised experience.

The "yves saint laurent rouge sur mesure powered by perso" device powered by Artificial Intelligence allows the consumer to design her own lipstick by inserting into the device, each time, the set of colour cartridges she has chosen to bring her ideal shade to life.

A bold marketing exercise that gives new meaning to the concept of kits!


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