Ales News from the World

Marketing lessons from vodka

"All Vodka Is the Same. So Why Is Some More Expensive Than Others?"

It is not our intention to induce you to consume alcohol during working hours, but we suggest you to read this article by Gene Marks that offers some food for thought on the big price differences between similar products.

It invites us to reflect on the importance of the experience of using our product and how our consumers feel when they use it.

 

Here the full link: https://www.entrepreneur.com/article/337537

Ales Market Research is an independent Italian Research Institute and helps clients find effective Marketing Solutions and relevant Consumer Insights.

milano@alesresearch.com

+39 02688219.1

Via Valtellina, 20 - 20159 Milano - Italy
VAT: 05429820722

Milan Headquarter

Latest Articles

Don't have an account yet? Register Now!

Sign in to your account

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.