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We organise training course at ALES or at our client location:

  • Insight generation and new idea development
  • New concepts (writing and screening)
  • Enter in consumer mind and create with them: Consumer Connection, observation and etnografy
  • Statistics for market research explained in a very easy and effective way
  • User profiles and when use them: from sample to cluster hyper-profilation
  • Research funnel and the most common methodologies (qualitative and quantitative)