Follow us:  milano@alesresearch.com  twitter.com/Alesresearch  Rss
Language:

Ales News from the World

Subscribe to feed Latest Entries

Virtual Reality in market researches (Oct 12, 2018)

Posted by Editorial Staff
Editorial Staff
Editorial Staff has not set their biography yet
User is currently offline
on Friday, 12 October 2018
in Top News



Virtual Reality is becoming more and more used within a number of different sectors, including retail, entertainment, automotive, and health care.

The potential for Virtual Reality in market researches is also significant.

In this article the authors show how virtual reality increases the involvement of respondents throughout the duration of a survey and it allows for respondents to see things in a natural way and to immerse themselves in the potential environments that are wished to be researched.

In Ales we apply Virtual Reality for Market Researches, if you want more information on our Virtual Reality methodologies please contact Tommaso Pronunzio on +39 02688219.02 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Virtual Reality is becoming more and more used within a number of different sectors, including retail, entertainment, automotive, and health care.

 

The potential for Virtual Reality in market researches is also significant.

 

In this article (https://www.populus.co.uk/wp-content/uploads/2017/07/Populus-VR-within-surveys-Paper-FINAL.pdf), the authors show how virtual reality increases the involvement of respondents throughout the duration of a survey and it allows for respondents to see things in a natural way and to immerse themselves in the potential environments that are wished to be researched.

 

In Ales we apply Virtual Reality for Market Researches, if you want more information on our Virtual Reality methodologies please contact Tommaso Pronunzio on +39 02688219.02 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Integrative Research Key to Successful Marketing (Sept 21, 2018)

Posted by Editorial Staff
Editorial Staff
Editorial Staff has not set their biography yet
User is currently offline
on Friday, 21 September 2018
in Top News


An interesting article by Mai Kang at this link

Combining quantitative and qualitative approach can help realizing the best of both worlds, while mitigating the weaknesses of each.
This is the key to successful marketing in the age of Customer Experience.
Tags: Untagged

Are big brand dying? (Apr 16, 2018)

Posted by Editorial Staff
Editorial Staff
Editorial Staff has not set their biography yet
User is currently offline
on Monday, 16 April 2018
in Top News
Tags: Untagged

The Human Side of Market Research (Feb 12, 2018)

Posted by Editorial Staff
Editorial Staff
Editorial Staff has not set their biography yet
User is currently offline
on Monday, 12 February 2018
in Top News


We are very happy to share this very interesting article written by Stan Knoops,Global Head of Insight, International Flavors & Fragrances


http://greenbookblog.org/2018/02/06/the-human-side-of-market-research/

It is about the fact that human thinking is still the best way to use tools, new methodology etc. There is not any new approach which might replace the answer to quesitons like "what we do with this info":


very briefly this is Knoops thinking: "I want to emphasize the human-side of the profession. The side where we need to rely on ‘ experiment’, ‘ scan’ , ‘ gut’ and ‘a bias for action’. This is equally important to make sense of the market and consumers. Unfortunately, these skills are not automatically acquired via new tools, not even via a good education".

What Consumers Value Most in Retail Apps

Posted by Editorial Staff
Editorial Staff
Editorial Staff has not set their biography yet
User is currently offline
on Thursday, 11 January 2018
in Top News


An interesting article by Ayaz Nanji

on: this link

Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.

The report was based on data from a survey of 226 consumers in the United States who have downloaded at least one retail mobile app.
Some 80% of respondents say they value speed in a retail mobile app.

Other valued features are the ability to navigate between online and offline experiences seamlessly (70% of consumers cite it), low data usage (67%), and personalized content (56%).

App 02
Tags: Untagged