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are big brand dying?

Posted by Editorial Staff
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on Monday, 16 April 2018
in Brand
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The Human Side of Market Research

Posted by Editorial Staff
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on Monday, 12 February 2018
in Research Trends
we are very happy to share this very interesting article written by Stan Knoops,Global Head of Insight, International Flavors & Fragrances


http://greenbookblog.org/2018/02/06/the-human-side-of-market-research/

I
t is about the fact that human thinking is still the best way to use tools, new methodology etc. There is not any new approach which might replace the answer to quesitons like "what we do with this info":


very briefly this is Knoops thinking: "I want to emphasize the human-side of the profession. The side where we need to rely on ‘ experiment’, ‘ scan’ , ‘ gut’ and ‘a bias for action’. This is equally important to make sense of the market and consumers. Unfortunately, these skills are not automatically acquired via new tools, not even via a good education".

What Consumers Value Most in Retail Apps

Posted by Editorial Staff
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on Thursday, 11 January 2018
in Research Trends
An interesting article by Ayaz Nanji
on: https://www.marketingprofs.com/charts/2018/33386/what-consumers-value-most-in-retail-apps

Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.

The report was based on data from a survey of 226 consumers in the United States who have downloaded at least one retail mobile app.
Some 80% of respondents say they value speed in a retail mobile app.

Other valued features are the ability to navigate between online and offline experiences seamlessly (70% of consumers cite it), low data usage (67%), and personalized content (56%).

App 02
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TV Ads vd Online video Ads

Posted by Editorial Staff
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on Friday, 01 July 2016
in Advertising & Communication
un interessante articolo sul perché i video pubblicitari in TV sono più efficaci dei video online.

http://www.marketingprofs.com/articles/2016/30203/tv-ads-are-better-than-online-video-ads-and-how-to-build-a-great-one?adref=nlt063016



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Packaging helps customers connect with your brand

Posted by Editorial Staff
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on Sunday, 05 June 2016
in Shelf and Packaging
il packaging ti aiuta a rimanere in contatto con il tuo brand.

Amy Finn lo afferma in:
http://www.marketingprofs.com/opinions/2016/29558/the-right-packaging-helps-customers-connect-with-your-brand?adref=nlt031816



Packaging and the Customer Experience


Product packaging is a critically important way to connect to your customers. It's a way to provide necessary information—and persuasive marketing—to convince consumers that your product is the better choice.

Stay true to your brand packaging, but streamline the design. Keep it simple, sharp, and straightforward. Your packaging is part of the foundation of brand recognition.


Read more: http://www.marketingprofs.com/opinions/2016/29558/the-right-packaging-helps-customers-connect-with-your-brand#ixzz43Q2at0ru