Follow us:  milano@alesresearch.com  twitter.com/Alesresearch  Rss
Language:

Ales News from the World

This is some blog description about this site

Subscribe to feed Latest Entries

What Consumers Value Most in Retail Apps

Posted by Editorial Staff
Editorial Staff
Editorial Staff has not set their biography yet
User is currently online
on Thursday, 11 January 2018
in Research Trends
An interesting article by Ayaz Nanji
on: https://www.marketingprofs.com/charts/2018/33386/what-consumers-value-most-in-retail-apps

Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.

The report was based on data from a survey of 226 consumers in the United States who have downloaded at least one retail mobile app.
Some 80% of respondents say they value speed in a retail mobile app.

Other valued features are the ability to navigate between online and offline experiences seamlessly (70% of consumers cite it), low data usage (67%), and personalized content (56%).

App 02
Tags: Untagged

TV Ads vd Online video Ads

Posted by Editorial Staff
Editorial Staff
Editorial Staff has not set their biography yet
User is currently online
on Friday, 01 July 2016
in Advertising & Communication
un interessante articolo sul perché i video pubblicitari in TV sono più efficaci dei video online.

http://www.marketingprofs.com/articles/2016/30203/tv-ads-are-better-than-online-video-ads-and-how-to-build-a-great-one?adref=nlt063016



Tags: Untagged

Packaging helps customers connect with your brand

Posted by Editorial Staff
Editorial Staff
Editorial Staff has not set their biography yet
User is currently online
on Sunday, 05 June 2016
in Shelf and Packaging
il packaging ti aiuta a rimanere in contatto con il tuo brand.

Amy Finn lo afferma in:
http://www.marketingprofs.com/opinions/2016/29558/the-right-packaging-helps-customers-connect-with-your-brand?adref=nlt031816



Packaging and the Customer Experience


Product packaging is a critically important way to connect to your customers. It's a way to provide necessary information—and persuasive marketing—to convince consumers that your product is the better choice.

Stay true to your brand packaging, but streamline the design. Keep it simple, sharp, and straightforward. Your packaging is part of the foundation of brand recognition.


Read more: http://www.marketingprofs.com/opinions/2016/29558/the-right-packaging-helps-customers-connect-with-your-brand#ixzz43Q2at0ru

learning machine as support to marketing

Posted by Editorial Staff
Editorial Staff
Editorial Staff has not set their biography yet
User is currently online
on Sunday, 01 May 2016
in Data Science, Predictive Analytics and ROI
Come il "learning machine" può essere di supporto al marketing? ecco 4 esempi:

  • Massive data input from unlimited sources. Machine learning has the ability to consume virtually unlimited amounts of detailed data to constantly review and adjust your message based on very recent customer behaviors. Once a model is trained from a full set of data sources, it can identify the most relevant variables, limiting long and complicated integrations and allowing for focused data feeds
  • Rapid processing, analysis, and predictions. The speed at which machine learning can consume data and identify relevant data makes the ability to act in real time a reality. For example, machine learning can constantly optimize the next best offer for the customer, so what the customer might see at noon may be different than what that same customer sees at 1 PM.
  • Action systems. Those systems can act upon the outputs of machine learning and make the marketing message much more dynamic. For example, newly obtained information may suggest surfacing a retention offer to a specific customer. Or perhaps no offer at all if the behavior suggests the customer might not require one to create a conversion event.
  • Learning from past behaviors. A major advantage of machine learning is that models can learn from past predictions and outcomes, and continually improve their predictions based on new and different data. A simple example is whether the weather at a particular moment has a correlated effect on conversion behavior..

E' quanto afferma Joe Davis in un recente suo recente articolo:
http://www.marketingprofs.com/opinions/2016/29553/four-reasons-marketers-should-be-excited-about-machine-learning?adref=nlt031716


Read more: http://www.marketingprofs.com/opinions/2016/29553/four-reasons-marketers-should-be-excited-about-machine-learning#ixzz43NmzHkv7

Dashboard di successo

Posted by Editorial Staff
Editorial Staff
Editorial Staff has not set their biography yet
User is currently online
on Saturday, 09 April 2016
in Data Science, Predictive Analytics and ROI
un interessante articolo di