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What Consumers Value Most in Retail Apps

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on Thursday, 11 January 2018
in Research Trends
An interesting article by Ayaz Nanji
on: https://www.marketingprofs.com/charts/2018/33386/what-consumers-value-most-in-retail-apps

Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.

The report was based on data from a survey of 226 consumers in the United States who have downloaded at least one retail mobile app.
Some 80% of respondents say they value speed in a retail mobile app.

Other valued features are the ability to navigate between online and offline experiences seamlessly (70% of consumers cite it), low data usage (67%), and personalized content (56%).

App 02
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