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Virtual Reality in market researches (Oct 12, 2018)

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on Friday, 12 October 2018
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Virtual Reality is becoming more and more used within a number of different sectors, including retail, entertainment, automotive, and health care.

The potential for Virtual Reality in market researches is also significant.

In this article the authors show how virtual reality increases the involvement of respondents throughout the duration of a survey and it allows for respondents to see things in a natural way and to immerse themselves in the potential environments that are wished to be researched.

In Ales we apply Virtual Reality for Market Researches, if you want more information on our Virtual Reality methodologies please contact Tommaso Pronunzio on +39 02688219.02 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Virtual Reality is becoming more and more used within a number of different sectors, including retail, entertainment, automotive, and health care.

 

The potential for Virtual Reality in market researches is also significant.

 

In this article (https://www.populus.co.uk/wp-content/uploads/2017/07/Populus-VR-within-surveys-Paper-FINAL.pdf), the authors show how virtual reality increases the involvement of respondents throughout the duration of a survey and it allows for respondents to see things in a natural way and to immerse themselves in the potential environments that are wished to be researched.

 

In Ales we apply Virtual Reality for Market Researches, if you want more information on our Virtual Reality methodologies please contact Tommaso Pronunzio on +39 02688219.02 or This email address is being protected from spambots. You need JavaScript enabled to view it.